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Chief Marketing Officer

Can Gumus


Chief Marketing Officer

Mr. Gumus is the Chief Marketing Officer for Merz Aesthetics. In this role, he leads the portfolio and brand marketing strategies to help Merz Aesthetics achieve its commercial targets and support the global vision.

Mr. Gumus has a strong track record in the aesthetics space and is one of the key employees Merz retained from the 2010 acquisition of BioForm Medical, Inc. to execute the company’s aesthetics strategy.

Prior to his role as head of global aesthetics marketing, Mr. Gumus led teams in Frankfurt, Germany; Geneva, Switzerland; and Mesa, Arizona, to successfully execute a number of campaigns and events, strengthen the pipeline, and reorganize the business to better collaborate with all four regional commercial functions at Merz. He has also served as the general manager for Merz in France, where he successfully grew revenues and transformed the business into sustained profitability.

Before joining Merz, Mr. Gumus was the Director of Business Development and Investor Relations at BioForm where he was responsible for investor relations, new business acquisitions and a variety of other sales and marketing initiatives. Mr. Gumus was a member of the initial public offering (IPO) team and played an active role in the ultimate sale of BioForm to Merz. Most recently, he served as Vice President of Marketing for Aesthetics for North America.

Mr. Gumus holds a bachelor’s degree from Johns Hopkins University.

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CEO, Merz Aesthetics

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